The Production Process:



Select a media type

Write a focus sentence

Activate prior knowledge


Review the meaning

Create a script or storyboard


Adjust / Edit


Create the media from plan

Include appropriate elements

Use the Writing Process if...


Re-edit / Adjust

Present / share

Suggestions: If this is your first visit, take a few moments to familiarize yourself with the possibilities offered by the C3 website.

The C3 site hopes

1) to encourage you to develop your own possibilities for self-expression through writing and production activities and provide creative tools to accomplish your personal goals.

2) to enable teachers to support students and provide differentiated possibilities for writing and production. Teachers may refer students to the possibilities on the site, encourage experimentation and the creation of writing and production portfolios as well as using sections of the site for specific remediation.

3) to provide creative resources for teachers to direct/guide students through tasks using the writing and production processes. Teachers may map out a path or paths through the site that will lead the students to accomplished assigned tasks.

The Production Process guides you through 3 stages and several steps:







 Here are the basic components in each non-linear step as per the menu in the upper right corner ^ that will help you navigate the Production Process.

     -» Production Web Tools



– brainstorm with others to find a topic

– select a media text type to produce

– write a focus sentence such as: “We are going to create a poster that we will display near the entrances of public buildings in the neighbourhood, inviting others to help us carry out our class project to clean up the local park.” This sentence helps to guide the group throughout the task

– activate prior knowledge of the chosen topic, language, type of media text(s) and past experiences

– research the topic using resources from various media

– clarify, reshape or confirm the meaning a media text holds

– create a script or storyboard (the storyboard includes elements such as determining the purpose, context and target audience; arranging the sequence of events; deciding on the content; taking the length of the production into account; using and determining roles and responsibilities within the group)

– validate the media text by doing a practice-run with a sample audience

– make adjustments according to feedback (in the production process, the term ‘editing’ refers to any adjustments made.)



In the production phase,

– create the media text using resources and taking into account the elements decided upon during the preproduction stage

– include elements of the media text type such as images, symbols and narration

– use a writing process according to the task at hand



In the postproduction phase,

– edit, add final touches and make further adjustments, taking feedback into account

– present the media text to the intended audience


©2013-2014 SPEAQ


C3 site created and developed by Ron Mastine for SPEAQ


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